Fashion

Take A Look Through Nike’s Amazing High-Tech House of Innovation 000

By Sophie Hodges - 28 Nov 2018


In case anyone was unsure, Nike has gone ahead and reminded us why they’re one of the biggest brands in the world.

Enter, Nike House of Innovation 000. You'll find the 60,000 square foot space in New York City on the corner of 52nd and fifth avenue—not cheap real estate, but we suspect they won’t have any issues paying the rent.

So what exactly is it? Six levels of Nike goodness, including one below-street-level, boasting some of the best Nike product on the market.

Nike just slam-dunked the consumer experience.

Let’s get into some of the details.

Customisation has been taken to the next level, with two areas designated to pimping out your kicks however you please. The Arena and Nike Expert Studio allow you to add personal touches to your favourite silhouettes using various laces, fabrics, decals and more.


Image credit: Nike

Creating a fluid digital experience, customers can shop the entire House of Innovation 000 via the Nike app. You can purchase products ahead of time and collect them at your leisure from a locker in store with your name on it.

But that’s not all, upon entering the store you can activate ‘Scan to Try’, allowing you to request an item to be brought to you for a quick fitting. ‘Shop The Look’ allows you to scan a code on an in-store mannequin and shop every item the mannequin is dressed in, you can then select a size and request to have the items taken to a fitting room.


Image credit: Nike

There are also instant checkouts, allowing NikePlus members to pay via their app and skip the lines.

Special mention goes to Floor 4—the Nike Sneaker Lab. Yes. Dubbed the “best (and biggest) Nike footwear floor”, this is where you’ll find us.  

Be sure to check out the Nike NYC House of Innovation 000 when you’re next in New York City. We think it’s almost worth booking flights for.

If you find yourself in NYC, we've got you covered on the foot front with our ultimate food guide to NYC. Read it here.

Image credit: Nike

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