Markets & Food Events

Create Your Own Magnum At This Decadent Pop-Up Store

By Emily St John
1st Jun 2019

Throw off the covers and get ready to break your winter hibernation, because the indulgent Magnum Pleasure Store is back.

This decadent, world-famous pop-up will be located in Westfield Sydney for a limited time only between July and September, celebrating the launch of their brand-new Magnum Double-Dipped Duet which drops in August. Think velvety vanilla ice cream coated in Magnum white chocolate and then half dipped in Magnum milk chocolate for double the pleasure.

Run, don't walk because the immersive experience allows you to customise your own Magnum with indulgent toppings like rose petals and gold feuilletine. We'll take both. All you have to do is first choose your coat (white, milk, dark or double dipped duet), select three decadent toppings and then drizzle with more melted chocolate. It's a hard job, but someone's got to do it.

While you're waiting for your drool-worthy creation, get around the limited-edition capsule collection of iPhone cases available in-store and designed by The Daily Edited. If you buy a case at the Pleasure Store, you can also add your initials for free at any TDE store. 

Can't make it down to the pop-up? Never fear—these indulgent ice creams will be available to customise and order on UberEats (within a 2km radius of the store) so you can bite into that thick cracking chocolate from the comfort of your home or the office.

Just make sure to show off your True To Pleasure creation with the hashtag #MagnumSyd and @Magnum. 

The Details

What: Magnum Pleasure Store
Where: Westfield Sydney | Level 2 Pitt Street
When: 16 July - 7 September 2019
Cost: From $10 

Editor’s note: This article is sponsored by Magnum and proudly endorsed by Urban List. Thank you for supporting the sponsors who make Urban List possible. Click here for more information on our editorial policy.

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