Last night the White Shirt Campaign kicked off with a bang at the official launch party held at the gorgeous Quay restaurant, in Sydney's Circular Quay.
This important charity raises funds for the Ovarian Cancer Research Foundation (OCRF), with 100% of the proceeds from Witchery's White Shirt collection donated to vital cancer research into early detection.
Considering one woman dies every ten hours in Australia alone from the disease, it's time to pick up a white shirt! Last year Witchery's initiative raised over $1.15 million in funds for research.
The collection is available online and in store nationally at Witchery. People are also being encouraged to instagram 'selfies' in their white shirts to raise awareness. #uniteinwhite
Guests at last night's event, including Alexandra Agoston, Nicole Warne, Samantha Harris and Cheyenne Tozzi, jumped into the white shirt swing of things.