Two Minutes With Pip Edwards

By Jacqui Thompson
24th Jul 2013

Bondi is Pip Edward's home, but being across Sydney and Australia's fashion trends is her business. Pip recently took over the helm as Design Director at General Pants, after having worked with one of Australia's biggest fashion exports, sass & bide. In addition to fashion, Pip is a regular deejay with Leah Simmons of Chicks On Deck—segue here for Pip and Leah's TUL Thank God It's Friday Playlist.

Pip knows Sydney inside-and-out and we wanted to get her take on our glorious city.

TUL: How have you found the move from your creative role at sass & bide to Design Director at General Pants? (If Instagram is anything to go by you look like you're having a very good time . . .)

Pip Edwards: My role as Design Director is definitely an exciting new challenge for me. I'm loving the position, the team and breadth of work, and the opportunities and projects. I absolutely love learning every day. There is something very exciting about applying what I've learnt over the last decade and influencing the mass youth market. 

Also, being part of a successful and reactive multi-brand retailer and understanding the business of fast fashion—yet also keeping my eye on detail and design, whilst having trend foresight. It's great to be the voice for General Pants. Street fashion and street culture have always fascinated me and been my passion.

TUL: Were GP after a high-end fashion influence for their street wear? 

Pip: It's more about identifying key global trends and editing them to make them relevant for our General Pants' customer. Adding a design detail spin on the product, giving it cohesion on the shop floor—where our product is merched in our key trends and looks—rather than just clothes on a rack. 

TUL:  Are there any trends we should be looking out for this long-awaited summer?

Pip: The sports luxe trend is definitely still prevalent and coming in hot for summer—white, black, clean lines, sport's fabrics like neoprene mesh and metallics—there is definitely a ghetto-sports twist that is vibing—think RiRi. Psychedelic looks are also trending—from tie-dye, to a print-clash explosion, to a rainbow of colours, which will be fun for summer!!!!! Something to look forward to after all this rain!!!

TUL: Where do you go for retail therapy? 

Pip: I always hit The Intersection Paddington, Five Ways Paddington, and William Street Paddington. They are my go-to destinations—Land's End Store, Ksubi, Josh Goot, Parlour X, The Corner Shop, Poepke, General Pants, sass & bide. Gould Street Bondi is a pretty good shopping mecca too. Online is also an easy way to get a quick retail fix Luisaviaroma, farfetch, Polyvore,, Net-a-Porter etc.

TUL: You are super fit (with abs of steel) can you tell us some of your favourite workout spots in Sydney? 

Pip: I am the biggest fan of soft-sand running on Bondi Beach (just quietly, I kind of get addicted through summer) . . . I love running the soft sand with my friends. I also train at Bondi Icebergs gym. Bondi is just the best place to get fit and feel healthy—it's the beach culture. The Bondi to Bronte walk is such a magical way to exercise and take in the fresh air.

TUL: And what about for dinner, where do you like to dine? 

Pip: I love to dine at Porch and Parlour at North Bondi. It's cosy and intimate and has such a friendly, relaxed vibe . . . I could dine there every night, as the food is soooooo delicious.  I also LOVE the Shop and Wine Bar Bondi—they have the best salads and meatballs in town. Fratelli Paradiso and The Apollo are my other favourites. You have to try the saganaki cheese (honey-grilled haloumi) at Apollo. No words can describe.

TUL: Your top Sydney breakfast spots? 

Pip: I am a massive fan of Bourke Street Bakery. . . their coffee is to-die-for and is part of my morning ritual, not to mention their chocolate croissants. 

TUL: More importantly—where do you like to have a drink? 

Pip: I either stay local in Bondi where I drink at the Shop and Wine Bar, Porch and Parlour, Icebergs, The Anchor and The Bucket List. And when I manage to get out of Bondi . . . I love 10 William (Paddington), Love, Tilly Devine and a Bloody Mary at The Norfolk.

TUL: Lastly, how is your number one man, Justice? 

Pip: Justice is amazing. He is in year 1 now and is just becoming a very strong, independent, charismatic and funny guy. I love him. He is the best roomie, the best friend and the best son anyone could ever have. A handful at times, but boys will be boys!!!!

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