Fashion

Drop Into SUBTYPE, Sydney’s Stunning New Sneaker Dreamland

By Sammy Preston
1st Dec 2020

Sneakers on display at Subtype Store in Sydney.
Sneakers on display at Subtype Store in Sydney.
Sneakers on display at Subtype Store in Sydney.
Sneakers on display at Subtype Store in Sydney.
Sneakers on display at Subtype Store in Sydney.
Sneakers on display at Subtype Store in Sydney.
Sneakers on display at Subtype Store in Sydney.
Sneakers on display at Subtype Store in Sydney.
Sneakers on display at Subtype Store in Sydney.
Sneakers on display at Subtype Store in Sydney.

When it comes to shopping for kicks, Sydney has a neat collection of cool spots to get the job done. You can sip Hennessy while you peruse the latest Abloh Jordans, or visit a bunker filled with hard-to-find luxury kicks—if you’re the sort of collector that needs a more tactile, in-store experience—there are shoe adventures to be had in this city.

And, the latest, possibly best-looking sneaker dreamland to open in Sydney, is the shiny new SUBTYPE Store.

It’s a comeback of sorts—SUBTYPE first opened in Sydney in 2014. The approach was to hero the art of sneakers and the store was like a pint-sized gallery, with mirrored plinths and cool exposed brick walls—and yes, sneakerheads were into it. SUBTYPE followed up with stores in Melbourne and Auckland too. And, after a brief hiatus from Sydney for relocation, redesign, and, we can only assume, a little pandemic-induced halt, they’re officially back and the new store is a vibe.

Built into a sandstone building front and centre on George Street, SUBTYPE Sydney 2.0 has been designed by Melbourne-based studio NOISE NOISE NOISE. And while there's a heritage look on the outside, inside you'll be greeted with slick gold reflective glass and a brilliant white sneaker wall. Accents of plush buttery gold carpet and a sculpture made of chained timber logs warm up the space and give it, as NOISE NOISE NOISE designer Blair Cooper puts it, the sort of "unexpected tactility" and "confidence with colour" that SUBTYPE is known for. 

As for what brands you'll encounter at SUBTYPE, drop in to shop all the best bits from ADER Error, IVY PARK, Drôle De Monsieur, YEEZY, Common Projects, Fear of God, Vans, and heaps more. Beyond sneakers, SUBTYPE also stock a cool edit of women's and men's streetwear, including one of our favourite labels right now, ARIES.  

Keen to check it out this weekend? Hype beasts will need to queue for a fresh YEEZY drop (the black and red 350 V2 "Bred"), which is due to drop this Saturday 5 December. Follow SUBTYPE on Instagram for the latest drops. 

SUBTYPE is located at 350 George St, Sydney. For opening hours, jump over here. For now, check out what's online at Subtype Store

Image credit: FRMEZ

Editor's note: Urban List editors independently select and write about stuff we love and think you'll like too. Urban List has affiliate partnerships, so we get revenue from your purchase.

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